we are strategists by nature, creators by heart,

and individuals above all else.


Donna Gray


CEO and President Donna Gray has over 25 years of industry experience and, alongside partner Christy Gormal, has led Matchbook Creative since its formation in 2007. Donna's experience, coupled with an innovative, client-oriented approach, has earned Matchbook clients such as USA Track & Field, NASCAR and McGraw Hill. Donna served previously for over ten years as VP and Creative Director of Gumas Advertising, a San Francisco advertising agency, where she spearheaded accounts such as Leap Frog, Hewlett-Packard and Mattel Interactive, earning multiple national awards such as the American Corporate Identity, National Sales and Marketing and MAME awards.

As a faculty member at Butler University, Donna led her student teams to first place in the regional competition of the prestigious NSAC (National Student Advertising Competition) on three separate occasions over the course of six years, marking the first time Butler had achieved this recognition.

Donna earned her BFA in Design from Ball State University and her MS, magna cum laude, in New Media from Indiana University in 2005. Donna also serves as a board member for three nonprofit organizations in Indianapolis.


Christy Gormal


As COO, Christy Gormal oversees all agency and client operations. By working heavily with our agency partners, Christy has brought in renowned clients and unique projects to Matchbook since its inception.

Christy's past experiences in agencies and at the Indianapolis Business Journal bring publishing expertise, green advertising solutions, and sports marketing expertise to the agency. Working heavily in client representation and public relations, Christy is a specialist in sponsor, partner and media relations, as well as athlete and public figure representation.

Christy earned her Bachelor of Fine Arts in Visual Communication from the University of Indianapolis and earned a Master of Science, magna cum laude, in New Media (School of Informatics) at Indiana University.


Maris Schiess

Vice President

As Vice President and Account Director, Maris Schiess continually keeps clients top-of-mind. Maris specializes in account planning; developing in-depth marketing plans and strategies; and brand communications and is a recent recipient of a Hermes Creative Award for her strategic work. She has an extensive background in organizational marketing, previously holding marketing positions at the World Wildlife Fund; WIPB-TV, a PBS affiliate; and United Way Worldwide.

At Matchbook, Maris has experience overseeing key accounts. Maris graduated Ball State University, cum laude, with a Bachelor's Degree in Advertising and minors in Marketing and Communication Studies. She is a current member of the Junior League of Indianapolis and volunteers with local nonprofits, the Indianapolis Zoo and Ovar'Coming Together. Maris was also named an Indy’s Best and Brightest finalist in the Media, Sports and Entertainment Industry category in 2015.


Jenny Dexter


Jenny received her bachelor's from Ball State University and has been in the creative industry for 18 years. Having co-founded her own boutique design studio for 13 years, Jenny understands the importance of swift, comprehensive communication in order to achieve client goals. She has worked as a brand manager for a global architecture firm, strengthening the firm's brand across multiple offices and design studios and helping to unify the company's image.

Collaborating with clients from the nonprofit, civic, government, political and consulting arenas to the health care, higher education, design, and legal markets, Jenny has devised strategies, managed creative, and built consensus among multiple stakeholders.

Jenny has co-chaired the marketing committee for the Butler University Laboratory School. She's been a member of the Indianapolis Chamber of Commerce and the Indianapolis chapter of AAF.


Alex Eckerle

Account Director

As an Account Executive, Alex Eckerle works with a variety of Matchbook Creative's clients to make sure their needs and goals are realized. Developing in-depth strategies regularly, Alex has experience building brands and aligning with clients' visions to ensure their objectives are met.

Alex joined Matchbook after working 5 years with Nestlé Purina Petcare's in-house agency, working on global brands such as Beggin' Strips and Friskies Cat Food. As an Account Manager, Alex continually innovated and renovated major brands to help these products continue to be relevant to consumers. Alex continually innovated and renovated major products to help these brands continue to be relevant to consumers.

Alex graduated from St. Louis University with a Bachelor of Arts degree in Communication and a Certificate in Marketing. While there, she was heavily involved with St. Louis University Athletics, where she designed marketing plans for student involvement and loyalty, and was a floor manager for all Billiken basketball games.


Britni Leister

Account Director

Account Director Britni Leister utilizes her broad base of experience to coordinate client relationships at Matchbook Creative, communicating and strategizing to effectively meet clients’ needs and provide service that consistently surpasses expectations.

Britni joined the team at Matchbook with over five years of diversified experience at Indianapolis-based marketing agencies, where she became well acquainted with integrated print and digital campaigns, locational marketing and more. Her effectiveness in performing client work is matched by her versatile skill set.

Britni has achieved a Bachelor of Science degree in Advertising from Ball State University’ Department of Journalism. She currently volunteers as an advisor for Ball State’s chapter of Phi Mu Fraternity.


Michael Stark

Creative Director

Creative Director Michael Stark creates visual representations positioning clients as premier leaders in their industry. Michael's experience in mobile and tablet app development, and sound recording operations bring an advanced understanding of multimedia design and production to Matchbook.

Michael has previously served as a recording engineer and studio musician for Ball State University and IndyPro Audio, professionally recording resources for both companies. He specializes in website design and functionality; mobile app design and development; and packaging design. Stark has won multiple awards for his creative work, including ADDYs, Hermes Creative Awards, Pinnacle Awards, Communicator Awards, Davey Awards and more.

Michael graduated Ball State University's Department of Journalism with a Bachelor of Arts degree in Advertising. He is a current member of Indianapolis' AIGA chapter and co-creator of Creative Shift, an outlet for young professional creatives that connects businesses to designers for mutual development and growth.


Maddie Derdiger

Senior Art Director

As Matchbook’s Senior Art Director, Maddie leads the design team and oversees visual direction for all clients. With her background in fine arts, Maddie has been an asset providing special design capabilities, print and digital design, animation, and illustration. Her design work has been seen on the outside of Madison Square Garden and her environmental space design has influenced Quality Inn, USA Track & Field, Eli Lilly and more. Her work has won AAF Addys, PRSA's Pinnacle Awards and Hermes Awards.

Attending the University of Southern California, Maddie graduated cum laude and received her undergraduate in Fine Arts. She is an active member of the USC Chicago Alumni Club and Gamma Phi Beta Sorority Youth Chicago Alumni Club.


David Hoffman

Content Strategist

Serving as the Content Strategist at Matchbook Creative, David Hoffman strives to find a unified strategic voice for our clients' messaging. David discovers what makes clients unique, and conjures up a powerful, strategic message that resonates with their audiences.

David's previous work in the automotive digital marketing and CRM industry has provided him experience and insight into HTML and responsive code, social media marketing, reputation management and account strategy.

David earned his Bachelor of Science degree, with a focus in Advertising, from Ball State University's Department of Journalism. He is currently pursuing a Six Sigma green belt certification.


Whitney Shelley

Traffic Manager

Whitney Shelley, Traffic Manager, manages the day-to-day operations at Matchbook; routing projects through the team and ensuring all projects are in-line with strategies and completed on time. Whitney monitors all workflow at the agency and ensures items are being completed to the utmost quality quality.

With working events such as Super Bowl XLVII and XLVIII, and nation-wide experiential projects with Coca-Cola on her resume, Whitney has an extensive background in experiential marketing and on-site activations. Whitney has managed a staff of over 60 team members and operated activations featured in Adweek. Her strengths in project and time management allow Whitney to not only analyze the effectiveness of each project, but to also support the management and artistic team at Matchbook.

Whitney is a graduate of Indiana University with a Bachelor of Arts in Journalism, focusing in Public Relations with a minor in Advertising.


Benjamin Hale

Director of Digital Development

Director of Digital Development and IT Ben Hale constructs, troubleshoots, and manages high-intensity digital operations at Matchbook. From web development and SEO integration, to IT assistance and mobile optimization, Ben consistently implements innovative digital solutions.

Ben is a graduate of Indiana University with a Bachelor of Science from the School of Informatics and Computing, with a degree in Media Arts and Science. Ben has over a decade of experience in managing teams of more than 30 people in HR, sales and marketing. With vast expertise in analytics, paid search marketing, and business intelligence, Ben has previously created and advised reported algorithms to c-suite executives on how to better build and manage their business. Ben was also a selected Blackberry application development seminar consultant for their Canada convention, and is involved in the Indianapolis software web development community.


Alex Vela


Graphic Designer Alex Vela conceptualizes and creates everything from client logos and branding elements, to website design and print collateral. Alex appreciates and is attentive to minute detail, knowing that it is essential to effective and successful design.

Capable in a multitude of media, Alex has experience in a wide variance of production. With a Bachelor of Science in Graphic Design from The Art Institute of Indianapolis, Alex has a background in 2D animation, video editing, and literary publication design.


John Cavanaugh


Copywriter John Cavanaugh applies his versatile writing and editing skills to the benefit of clients in his position with Matchbook Creative. Crafting written content that both adheres with our clients’ strategy and voice and connects with their audiences, John’s approach allows him to effectively communicate, no matter the objective or industry.

Aside from his Bachelor of Science in Advertising at Ball State University and freelancing experience, John has also built his skills in writing and his eye for strategy through leadership experience in AAF’s National Student Advertising Competition. As Creative Director, he helped lead his team to a second-place regional finish, beating out the previous year's national champions. John has also held the position of Executive Director of Adapt, a student-run advertising agency at Ball State.


Nicole VanAndel

Office Manager

Matchbook’s Office Manager, Nicole VanAndel, brings a skilled and detail-oriented presence to facilitate the week-to-week flow of work at Matchbook Creative. Through her organization of vital work materials, as well as management of several key clerical functions, she works to ensure the agency continues to run smoothly.

With over a decade of experience in the educational and health information management fields, Nicole’s knowledge shapes a number of Matchbook’s operational procedures.

Nicole has earned a Bachelor’s Degree in Health Information Administration and a Master’s Degree in Adult Education from IUPUI. She is a registered health information administrator, and is certified in Healthcare Privacy and Security.


Paul Schiffman

Account & Social Media/PR

An incoming senior at Indiana University Bloomington, Paul is active on currently pursuing a Telecommunications degree with accompanying minors in Business Administration and Marketing. Paul is an Eagle Scout, as well as an active member of Pi Kappa Alpha Fraternity. He also participates in energy and charity-based initiatives through Ronald McDonald House and as a member of Indiana University’s Green Team.


Torrey Ratay

Graphic Design

Torrey Ratay, a recent graduate from Purdue University with a degree in Visual Communication and Design and an accompanying minor in English, joins Matchbook Creative as a Graphic Design Intern. She has displayed her leadership capabilities in the past as a member of the executive board for Ann Tweedale Cooperative, the largest women’s cooperative house at Purdue. Torrey is also involved in freelance graphic design work, and hopes to put her talents to use in branding and packaging design.


Jana Plyley

Graphic Design

As a Visual Communication Design major and Marketing minor at Anderson University, Jana Plyley will be completing her degree as a senior in the upcoming academic year. In addition to completing freelance projects in her spare time, Jana works for Anderson University as an assistant residence director and student graphic designer. A 10-year 4-H member, she has also used her design talents to be recognized as a three-time 4-H cake decorating champion.