Strategy & Planning.
A unified vision towards your successAs communication strategists, we strive to craft your narrative in a way that advances beyond creative alone, and elicits powerful responses to fuel your brand’s victories. Always aimed at your future success, our actions ultimately stem from a carefully laid-out and executed strategy, built upon a true understanding of your identity and goals. Our course of action is comprehensive, approaching communication from all angles to deliver solutions with maximum impact.
The services that Matchbook provides span across the disciplines of branding, creative, digital, public relations and advertising. With these, we are able to align with client vision as well as spark the imaginations and actions of external audiences. Through a global view of each project and client, based on discovery and a precision in idea generation, we find the hidden opportunities for differentiation and advancement, and set the foundations of cross-platform and cross-discipline success.
An ingrained strategic mindsetBased on our experience from years of providing comprehensive services to clients, we have found that the root of any success lies in an across-the-board devotion to unique, creative and efficient output.
This outlook, given shape at our inception and honed over years of work and expansion, has served as the spine of our work. Beyond creation alone, it stands as the reason we have been able to create powerful work that has resonated so deeply with clients and audiences alike.
Strategy; creating a unified vision; these things live in our DNA.
ComprehensivenessTo find the specific narrative that will resonate strongly for each client, and to properly examine every aspect enough that we can find the optimal path to marketability, we take a global approach to everything we do.
Getting to know your brand through face-to-face meetings and a unique brand discovery exercise, knowing the market environment, and providing and accessing research and metrics relevant to your campaign all combine to help form your success. Tools and certifications such as Google Adwords and Hootsuite training combine as the measures that set a far-reaching tone to our relationship.
“Considering every angle is the only way to find the right one.”
MeasurabilityIdentifying research methods best suited to your process, we capture data and discern the findings that will form a firm conceptual knowledge base for you and your goals.
At the end of any campaign, measuring effectiveness with powerful data collection tools able to monitor impressions, interactivity and reactions across multiple platforms is part of our process. Matchbook understands that investing into the process of precise measurement across all metrics allows us, and you, to both accurately discern campaign success. Our certifications in placement and metrics programs including Google AdWords and Google Analytics serve as a platform for greater understanding of our work’s impact – even as it’s happening.
We don’t just assure your success. We measure it.
When we enter into a relationship with a client, it is informed by trust. Trust that our process gives them the best possible chance of success.
Recognitions for Strategy.
- 2019 Hermes Platinum Award - Social Media Campaign
- 2019 Hermes Honorable Mention - Consumer Engagement Campaign
- 2016 Communicator Gold Award - Integrated Marketing Campaign
- 2015 Platinum Hermes Award - Marketing Plan