Matchbook adds business development talent, promotes three.
Craig “Dodge” Lile has joined the agency as Vice President of Market Development. Lile brings 20 years of experience as a business leader and strategic consultant in agency and corporate environments. His background in digital customer experience and e-commerce marketing provides the ability for Matchbook to give deep insights to brands looking to accomplish their business goals. He previously served as Vice President of Production at MKR. He is a co-founder of Do317 and Hi-Fi/MOKB Presents and is a graduate of the University of Evansville.
"In an effort to offer a more expanded platform of services to our partners, we’ve put a tremendous amount of emphasis and resources into the growth of the agency," said Donna Gray, Matchbook’s CEO. "We’re excited for what is to come for our company and to continue supporting partners making a difference."
Additionally, Ali McNichols has been promoted to Director of Communications and Jenny Dexter has been promoted to Vice President of Business Development. John Cavanaugh has also been named Account Strategist.