Matchbook is thrilled to share four of our 2019 projects were recognized with “Award of Honor” at the 2020 Hoosier Public Relations Society of America (Hoosier PRSA) Pinnacle Awards. Each year The Pinnacles recognize Indiana public relations professionals for their exemplary work in the industry each year, highlighting top PR talent across a variety of services and projects. Honorees developed award entries highlighting their understanding of the PR process from utilizing research to drive decisions, to strategic planning, execution and evaluation.
Please join us in celebrating our awards and work in the following categories:
Media Relations: IndyHumane 2019 Mutt Strut campaign (Award of Honor)
IndyHumane’s largest fundraiser, Mutt Strut, is the Midwest’s largest pet walk. Held at the Indianapolis Motor Speedway, attendees have the opportunity to walk their pets on the famous track. Through maximizing public relations efforts, Matchbook supported IndyHumane’s goal of raising $250,000 for the shelter and elevated their event profile in the Midwest market through several earned media opportunities including exclusive interviews, event previews and on site media activations.
Marketing Communications Campaign: Indiana State Medical Association Marketing Campaign (Award of Honor)
The Indiana State Medical Association (ISMA) provides doctors with educational resources about controlled substance prescribing, including opioids.The goal of this campaign
was to market their new app “ISMA Online” to medical professionals, providing them with quick, easy access to earn continued education credits required by a new 2019 state law.
Electronic Communications: Rev Racing Website (Award of Honor)
As the competition arm of NASCAR’s Drive for Diversity Program, Rev Racing
is an innovative team developing minority drivers and pit crew members. Their website
was revamped to generate an updated and engaging web presence, giving access to the team through improved levels of design, navigation, search optimization and security.
Consumer Collateral: Terminal 21 Brochure (Award of Honor)
With a comfortable, modern feel, Terminal 21
attracts young professionals and renters looking to make the most of urban living in Pittsburgh. This brochure was created to be used as a resource for potential residents, and to effectively convey the brand and identity of the development.