Matchbook’s top survey tips.
Keep it short and simple.Surveys vary in length depending on intent as well as the type of data researchers are hoping to capture. For a simple survey, 10-15 questions is an appropriate number to ensure users stick with your survey and give thought to your questions. Surveys longer than 15 questions can cause a loss of interest, and participants are more likely to leave during the questionnaire.
Questions should also be direct and easy to understand. Ask one question at a time, as simple as it might seem. This will allow respondents to fully address the topic at hand, as opposed to figuring out how to answer a question worded oddly. Make sure multiple choice questions have ample responses so the user experience is seamless.
Don’t falsify your data by forcing answers.It’s often easy coming up with a list of answers that you would like respondents to choose from. However, at times researchers can forget that of the options they provide sometimes all or none of the answers may apply. It’s key to remember that adding these choices are critical (all of the above, none of the above, I am not aware of...), or respondents will be forced to choose an answer that doesn’t ring true to them. An “other” option or selection allowing for an open field response is also preferred. This will also help accurately gauge what participants are thinking.
Capture demographic information that matters.Surveys typically offer a slew of demographic-related questions, from age and gender to household income and beyond. All of these characteristics are beneficial when determining an audience and target market. However, some surveys don’t require every detail on the subject. It’s important to distinguish what information is really needed.
Along the same lines, make sure every question is a necessary one. While the access to data is now at a researcher’s fingertips, it’s important to keep a survey organized, concise, and objective.