USATF: 2020 merchandise creative campaigns.
From reconfiguring their brand to designing their office space, to every publication, logo, and design project in-between, Matchbook has served as the organization’s agency of record for over 5 years, promoting the national governing body to elite athletes and everyday runners alike.
Recently, Matchbook’s creative team came together with USATF to build a unique set of promotional graphics for their 2020 merchandise campaigns. Our Creative team analyzed our creative merchandise work from the last several years and identified the best elements to create a new style that combines the best of the best. The new style will be implemented throughout the rest of 2020 through email, social media, and digital advertising. Check out examples of the new merchandise style below: