What to Consider When Considering a New Website: Part II
Building a new website for your business provides exciting opportunities for positive change. Whether you need an updated and sleek e-commerce platform or an information-rich product portfolio, Matchbook has you covered. Before beginning any new website project for your business, it’s important to consider a few things.
What is the content plan?Are you transferring all of your old content to the new site, or are you creating it all from scratch? More often than not, it’s somewhere in between. When developing a new site, your site goals may call for the content map to change significantly from the approach taken with your old site. In this case, content is not simply a word doc to be transferred over, but something mapped out with strategy behind it.
This includes a messaging hierarchy, written content, images, videos, links, and calls to action. It’s true that in some cases content can be retrofitted, but this is not true in all cases. The information architecture of your site is an important part of the process.
Who is writing new content?Is it someone on your team? Your agency partner? Defining this will give you a better sense of the budget you need to set aside. It’s important that the content writer understands how the website will be built and how visitors will use it. Depending on the complexity of your site, the person developing the architecture of the site might not be the same person writing new content.
How will you determine your budget?Most custom sites take about 12-16 weeks to complete if the website team is operating at a non-stop pace. A custom website will cost the website development company anywhere from $15,000 to $30,000 in hard salary costs before covering overhead and profits.
However, this cost can be impacted by research, decision making, review processes, quantity and type of content among other factors. Websites come in all sizes and often change based on your needs and expectations. Matchbook can help you determine what budget it will take to achieve your goals.
What are your ongoing needs after the site is launched?An often-overlooked part of website planning is what happens after the site is launched. When you consider how you will manage the ongoing upkeep of your website, consider two aspects: (1) content creation, content management, marketing and (2) software updates, backups and version control.
It may be beneficial to have a managed services agreement with your website developer to cover some of this. For example, if you crash the site by uploading a large image or delete all your content, you have an expert resource to fix the issue or revert back to a prior version of the site. You may also need occasional small design or functional updates to the site not related to content accessible within the CMS.
When it comes to general site content updates, you may have the capacity to make updates in house, or you may need to tap into a creative services team. Having a plan in place can be helpful, and managed services agreement can help make budgeting easier too.
With most modern content management systems like Craft CMS or Wordpress, many updates can be managed by a non-technical person, but you’ll need to evaluate your in-house skills and capacity for copywriting and design.
From assessment of your current website to project planning, Matchbook can help.