INDIANAPOLIS – Indianapolis-based strategic marketing and advertising firm Matchbook Creative was selected to partner with the city of Greenfield for a comprehensive marketing campaign to attract more residents to the Hancock County hub.
The approximately $100,000 project aims to create and execute a marketing and implementation plan to raise Greenfield’s profile to potential residents with a focus around the city’s marketing efforts. Funding comes from the city’s economic development tax and has been approved by the Greenfield City Council. The Greenfield-Central School Corp., Hancock Regional Hospital and utility company NineStar Connect are also contributors to the partnership.
“After meeting with its city leaders, it became clear that Greenfield is one of the best-kept secrets in our region. Matchbook Creative is excited to help them continue to build their story,” Matchbook Creative CEO Donna Gray said.
Matchbook Creative, founded in 2007 and located in Indy’s Old Northside Neighborhood District, will create an in-depth research and strategic effort that includes web and branding. The plan calls for Matchbook to identify and analyze local residential trends and develop them in connection with Greenfield’s community assets and values.
“Greenfield has been my home of choice for 39 years,” city councilman Dan Riley said. ”My wife and I deliberately chose to live here three different times and cannot think of a better place to have raised our son. We welcome all who work here to live here and those who are younger will be pleasantly surprised at our trails, downtown shopping, restaurants, pubs and ease of parking. This partnership will help drive people who want to grow with us into Greenfield.”
Matchbook Creative previously worked on a similar project with the Putnam County Convention and Visitor’s Bureau. Other Matchbook partners include USA Track & Field, Indy Humane Society, Endangered Species Chocolate and McGraw-Hill.