Mayor’s Futsal Cup: Crafting a Digital Presence

Posted by Benjamin Hale in Recent Work | September 21, 2015

With Indianapolis’s recent exposure to the sport of soccer with Indy Eleven playing in the North American Soccer League, the city is learning to love the sport and seeking to further foster the community’s exposure to the game. The city’s first Mayor’s International Futsal Cup was a step towards that goal, and Matchbook helped facilitate the process through designing, creating and maintaining the event’s website.

The cup features futsal, a smaller-scale, faster-paced variation of soccer, played by 32 teams representing 32 countries. With such a varied range of teams playing a dynamic game, the design of the event’s website had to represent that same variety and dynamism. As the digital developer overseeing the project, it is a priority to connect to the feel of the project as well as the personality of those that we collaborate with, and the Mayor’s Futsal Cup made it exciting to connect with both.

More than simply further introducing Indianapolis to the sport, the tournament allows Indiana residents to connect across diverse cultures with their mutual love of the world’s most popular sport, as well as showing national pride in their countries of origin. Our design reflected this, as the collaboration between digital and design resulted in a high level of accessibility and a unified design that showcases a unique color palette for each participating country. The constant enthusiasm of the Indy Eleven team working to bring the tournament to life was infectious, and made it easy to push to make the site as effective as possible.

With a countdown to the event itself, as well as the live updating scoreboard and tournament bracket throughout the weekend, this has been one of the most interactive and dynamic sites we’ve worked on for our clients. As a developer, I always enjoy taking on a new challenge, and this project has been a challenge that has been among the most enjoyable to take on.