Director of Communications Ali McNichols’s expertise in public relations, strategy, content development and digital media makes her ideally poised to enact effective communications for clients in her role with Matchbook. Experienced in every aspect of agency process, from accounts to creative, Ali is able to anticipate client needs and execute campaigns that furthers client goals.
Previously as a Senior Account Executive and Social Media Manager for an Indianapolis advertising agency, Ali coordinated large public-facing initiatives, and later lead social media efforts for clients across a wide range of industries. Thanks to her prior role as Social Media Manager and Intern Director at the Indiana House of Representatives, Ali is familiar with leadership roles while effectively communicating important information across all social channels.
Ali is a graduate of Purdue University with a Bachelor’s Degree in Public Relations. She is passionate about advancing the potential and interests of women throughout the community and beyond, serving as a member of the Board of Directors for the Junior League of Indianapolis. She is also a regular volunteer for the 500 Festival.
The Junior League of Indianapolis is an organization of women committed to promoting voluntarism, developing the potential of women and improving the community through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable.