Matchbook Creative revitalized and has grown the existing brand through the years of our partnership, ensuring all materials presented externally both emphasized the professionalism and care of IndyHumane, but also gave the organization a consistent, individual look. Using rich backgrounds and photos, the brand stands out wherever it is seen and has helped bring more attention to the organization.
A refreshed brand image further differentiated IndyHumane from other animal welfare organizations and groups. While many of these groups work jointly to help the major animal overpopulation and care issues in our community, it was key to let IndyHumane’s distinctive services and messages stand out. We needed to capitalize that IndyHumane is a kill-free shelter, not only offering adoption services but community education, animal training courses, medical care and relief to other animal welfare organizations. Through extending informational materials, we could share distinctive information clearly, and through the vibrancy of the new brand, we could grab the viewer’s attention.
Continuing our relationship since their 2013 rebrand, Matchbook Creative has assisted IndyHumane in a variety of ways, namely the branding of their Animal Welfare Center, an extension of IndyHumane created to further extend care and education throughout the Indianapolis community. With its own distinctive image, Matchbook provided outreach strategies, messaging and all graphic work for the center’s materials.