Partnering athletic quality with

quality fans and sponsors

introducing iupui athletics






Overview

The collegiate sporting epicenter of Indianapolis, IUPUI Athletics, home of the Jaguars, hosts 18 NCAA division one sports teams in the downtown area. With well-developed facilities and competitive sporting talent, they offer quality entertainment to students and locals as well as prestige for the school through their athletic achievements.



Summary

IUPUI Athletics, in order to continue to raise local awareness and support, as well as to attract community corporate partners within the area, was looking for the addition of digital and email marketing services. Working with Matchbook, IUPUI began the process of boosting the perspective of the Jaguars to that of a more widely supported and community-oriented team, as well as a true athletic contender.



Solution

At the beginning of our partnership in 2015, Matchbook set out with the objective of creating more interactive and integrative email and sponsorship communications for IUPUI Athletics through creating a sponsorship packet and email template materials. After these materials were created and put into use, IUPUI Athletics saw the value of increased athletic promotions and expanded Matchbook’s responsibilities into collaborating on creating a promotional plan to communicate various offerings and messages with distinct imagery, branding and messaging. This plan included producing online, print and outdoor advertising; a redesign of athletics special programs, including the Junior Jaguars program, the VIP program; mobile and more. Matchbook also covered IUPUI Athletics’ need for special events branding and promo night advertising, among other small services.

As a result of our relationship and work with IUPUI Athletics, as well as our formation of a close, positive working relationship with their Assistant Athletic Director, the organization was able to firmly establish themselves in the city with an increased number of corporate partners through focused and further polished communications strategies, as well as more exposure to the IUPUI student population and the citizens of Indianapolis with a 95% average open rate of promotional email communication and a variety of local advertisement production and placement. Better establishing IUPUI Athletics within the community and beyond has given the organization the attention it needs to further build on their successes and take further steps in the future to continue their steady growth.


Matchbook Creative has helped IUPUI Athletics connect with their community,

and bring their winning performances and spirit to an even wider audience.