Solution
At the beginning of our partnership in 2015, Matchbook set out with the objective of creating more interactive and integrative email and sponsorship communications for IUPUI Athletics through creating a sponsorship packet and email template materials. After these materials were created and put into use, IUPUI Athletics saw the value of increased athletic promotions and expanded Matchbook’s responsibilities into collaborating on creating a promotional plan to communicate various offerings and messages with distinct imagery, branding and messaging. This plan included producing online, print and outdoor advertising; a redesign of athletics special programs, including the Junior Jaguars program, the VIP program; mobile and more. Matchbook also covered IUPUI Athletics’ need for special events branding and promo night advertising, among other small services.